5 Things You Need In Every Blog Post
Every time you hit publish, you should be confident in the post you are sending out into the world. While it’s unlikely EVERY article of yours goes viral, there are steps you can take to produce a post people will want to read!! Your post should be visually pleasing, easy to read, and SEO-friendly for the highest quality.
Blogging isn’t simple. Most posts I write go through 3-5 drafts before going public. If you’re ready to attract more readers and increase your traffic, you should include these five things in your posts.
It’s essential to provide high-quality visual aspects in all of your posts! Lots of readers even tend to pay more attention to images more than words. So you’ll want to choose crisp, professional images that are cohesive to your writing.
The images you choose are also an important role in your branding and marketing. Your images are typically the first thing people will see, and first impressions are everything.
Social Share Buttons
People are most likely not going to just stumble upon your latest post. After hitting publish… you share, share, share! Including share buttons at the end of your post allows other people to share as well! By utilizing share buttons, people are more likely to share your writing, rather than copy and paste a URL to Facebook.
You should also create pinnable images that others can easily share on Pinterest. You can use Canva to design and download pins. Most pins are 736p by 1128p.
It is also important to optimize your images for SEO by adding a title, caption, alt text, and description for each upload.
If you’re not sure what your site’s bounce rate is, you should look it up. The bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” These people aren’t interested in reading more and bounce off your page. Get it? You want this percentage to be low.
To get people to read other posts, you should either add a ‘related posts’ widget to appear in your layout or link to other posts like this… 😉
You’ve stepped up your blogging game but what about your Instagram? Are you ready to take your Instagram to the next level?
Discover what five things you NEED in every blog post for success! http://bit.ly/2u0mNn2
Did you know that 55% of your readers will read your blog post for only 15 seconds or less? This statistic may seem discouraging at first but should motivate you to make a change. What can you do to grab their attention?
More people are going to skim your post for the information they want… so make it easy for them to find! Break up your article into different sections by adding more paragraphs and subheadings. Besides travel or personal posts, I tend to keep sentences short and sweet.
Utilize different sizes, bullet points, and characters to create a statement. Making a sentence bold is also a great way to draw attention.
Call To Action
What do you want your readers to walk away with/feeling after reading your post? It is so important to encourage interaction and leave them wanting more. This is where a call to action comes in!
A call to action encourages readers to do more. You can instruct them to join your email list, check you out on social media or buy a product. You could also ask a question for readers to answer in the comments. (Thus, building a relationship.)
Some of the best words to use in your call to action are:
Start adding these 5 things to your blog posts and you’re likely to see some changes in your traffic, bounce rate, and engagement! These are all so simple and easy to follow but will make a big difference in the long run.
What else do you think is essential to the success of a post?