5 Things You Need In Every Blog Post


Every time you hit publish, you should be confident in the post you are sending out into the world. While it’s unlikely EVERY article of yours goes viral, there are steps you can take to produce a post people will want to read!! Your post should be visually pleasing, easy to read, and SEO-friendly for the highest quality.

Blogging isn’t simple. Most posts I write go through 3-5 drafts before going public. If you’re ready to attract more readers and increase your traffic, you should include these five things in your posts.

Beautiful Images 

It’s essential to provide high-quality visual aspects in all of your posts! Lots of readers even tend to pay more attention to images more than words. So you’ll want to choose crisp, professional images that are cohesive to your writing. 

The images you choose are also an important role in your branding and marketing. Your images are typically the first thing people will see, and first impressions are everything.

Images will break up your posts into multiple sections —which is really great for articles with 1,000+ words. Some of my favorite websites for free stock images are pexels and negative space.

Social Share Buttons

People are most likely not going to just stumble upon your latest post. After hitting publish… you share, share, share! Including share buttons at the end of your post allows other people to share as well! By utilizing share buttons, people are more likely to share your writing, rather than copy and paste a URL to Facebook.

You should also create pinnable images that others can easily share on Pinterest. You can use Canva to design and download pins.  Most pins are 736p by 1128p.

It is also important to optimize your images for SEO by adding a title, caption, alt text, and description for each upload.

Related Posts

If you’re not sure what your site’s bounce rate is, you should look it up. The bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” These people aren’t interested in reading more and bounce off your page. Get it? You want this percentage to be low.

To get people to read other posts, you should either add a ‘related posts’ widget to appear in your layout or link to other posts like this… ?

You’ve stepped up your blogging game but what about your Instagram? Are you ready to take your Instagram to the next level?


Did you know that 55% of your readers will read your blog post for only 15 seconds or less? This statistic may seem discouraging at first but should motivate you to make a change. What can you do to grab their attention? 

More people are going to skim your post for the information they want… so make it easy for them to find! Break up your article into different sections by adding more paragraphs and subheadings. Besides travel or personal posts, I tend to keep sentences short and sweet.

Utilize different sizes, bullet points, and characters to create a statement. Making a sentence bold is also a great way to draw attention.

Call To Action

What do you want your readers to walk away with/feeling after reading your post? It is so important to encourage interaction and leave them wanting more. This is where a call to action comes in!

A call to action encourages readers to do more. You can instruct them to join your email list, check you out on social media or buy a product. You could also ask a question for readers to answer in the comments. (Thus, building a relationship.)

Some of the best words to use in your call to action are:

  • Learn
  • Start
  • Stop
  • Save
  • Need
  • Want

Start adding these 5 things to your blog posts and you’re likely to see some changes in your traffic, bounce rate, and engagement! These are all so simple and easy to follow but will make a big difference in the long run.

What else do you think is essential to the success of a post? 


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  1. Alexandria

    All of these are important! Sometimes I have a hard time including a call to action with each post.

    01 . Aug . 2017
  2. Sarah Althouse

    I like links to other posts on my blog (Related posts!) and links to articles that can give more info on the topic.

    01 . Aug . 2017

    Thanks for the advice! I think I need to step up my game on getting people to click to learn more. It’s hard to do all of that and SEO as well!

    01 . Aug . 2017
  4. Emily Chaumont

    These are great tips! I never thought about how linking related posts would help my bounce rate but I’m totally going to start doing that now, great tip!


    01 . Aug . 2017
  5. kali

    i am SO bad at subheadings and calls to action!!!!

    01 . Aug . 2017
  6. Sam @ The Haunted Housewife

    I agree with you, these are all very important. This post will be extremely helpful to new bloggers! 🙂

    01 . Aug . 2017
  7. Taylor

    These are so great! I’m starting to post more consistently on my blog and these are all things I’m trying to remember! I always forget to put a call to action in my posts, definitely a goal for this month though.

    01 . Aug . 2017
  8. Kari

    These are great tips! I do all of them and sometimes still feel like I’m falling short. It’s all a learning game.

    01 . Aug . 2017
  9. LeeAnn | My Veteran Woman Life

    Great tips! I would also add to ensure fonts are readable! I’ve come across so many blogs that had fancy script (I’m guessing to appeal more to the femine audience) but it was super difficult to read! Also maybe highlight words in different colors/bold/etc. I’ve also seen blogs written in the same typeface with no bold words or anything to take away from the monotony of reading it.

    01 . Aug . 2017
  10. Michael @ Super Millennial

    Great post! Breaking up text and having sub headings is super helpful!

    01 . Aug . 2017
  11. sarah

    I still have to work on my images. I agree with checking the bounce rate. Thank you.

    01 . Aug . 2017
  12. Taryn Roy

    Great post! I need to start adding in more subheadings and bold text. Plus ensure I have a call to action!


    02 . Aug . 2017
  13. Amanda Faber

    This is such a quick and easy guide!!

    02 . Aug . 2017
  14. Arlene | From Pennies to Plenty

    These tips are so important. I’m learning to add related posts to everything I write, but I’m having such a hard time with adding pictures. I know people love visuals too. That’s what I’m going to work on this month. Thanks for the reminder!

    02 . Aug . 2017
  15. Shannon

    Great points! I am definitely not doing enough of these but am getting more serious about my blogging for sure. Thank you for all the tips!!

    02 . Aug . 2017
  16. Ashley

    I love your tips! I have always been nervous to use any images on my site that I haven’t taken myself! I’m going to look into the two sites that you mentioned! Thank you!

    02 . Aug . 2017
  17. Cameron - Diary of a Southern Millennial

    Such a great list! I’m slowly working at editing my old posts to include all of these!

    02 . Aug . 2017
  18. the sophia diaries

    These are totally great things to add to your blog post! But I also think asking an engaging question at the end is just as important 😉

    02 . Aug . 2017
  19. Rachel

    Great list! I love related posts. I can get lost in that rabbit hole forever, haha.

    02 . Aug . 2017
  20. ShootingStarsMag

    Great tips! I keep meaning to put other links in my blog to keep people on my blog, but I tend to forget. I’m working on it!


    02 . Aug . 2017
  21. Jennifer

    This is a great list! I’m working on incorporating all of these things into my blog now.

    Jennifer | ADLT101.com

    02 . Aug . 2017
  22. kristal

    This is a good checklist I can use when getting my blogs out. I will use this and track my growth.

    02 . Aug . 2017
  23. Hanka

    Thanks for sharing the “call to action” words. I have to start using them asap!

    02 . Aug . 2017
  24. Taylor Mobley

    These are great. It’s the perfect checklist to keep yourself on track!

    02 . Aug . 2017
  25. Kathiey

    A lot of great information on this post. I have pinned it to my pinterest site. Now I need to go check my bounce rate:-)

    02 . Aug . 2017
  26. Chelsea

    Great post, love! I think the ‘related posts’ is key. I always make sure that my readers can go to similar posts.

    02 . Aug . 2017
  27. Penny Struebig

    Great tips! This is great information to keep in mind before hitting the publish button.

    02 . Aug . 2017
  28. Marette Flora

    I agree about the call to action. People love to be involved! Also, not including related posts is such a missed opportunity to keep them on your site!

    02 . Aug . 2017
  29. Katy

    A great list of blog post essentials for the newbie blogger and a great refresher for those of us that have been at this for a number of years. – Katy

    02 . Aug . 2017
  30. Paige

    Hey Carly! I found you in the 919 bloggers group. We just moved to Durham so I am a fellow Triangle blogger! This is a great post – I love to see another fan of bolding, italicizing and using larger fonts to make a post stand out. I can’t stand big blocks of text with nothing to catch my eye!

    xoxo, Paige

    02 . Aug . 2017
  31. Kait Around The Kingdom

    I agree with this list 100%! These are the steps I follow with each of my blog posts

    02 . Aug . 2017
  32. Robin @ And Then We Tried

    Love linking to related posts! Such a simple step and it’s all your own great content. Keeping the new visitors interested with even more! Love this refresher!

    02 . Aug . 2017
  33. Annaliese

    Yes to beautiful images! I feel like my blog improved so much after starting to work with photographers!

    xoxo A

    02 . Aug . 2017
  34. Tori

    These are all so important. I definitely need to get better at like… all of them haha!


    02 . Aug . 2017
  35. Ashley

    Great tips! I struggle with a call to action in most posts!

    02 . Aug . 2017
  36. Le

    I’m still working on the SEO part :/ but you’re right !

    02 . Aug . 2017
  37. Carrie

    I’ve started bolding sentences in my blog posts and I find them SO much easier to read! These are all great points!

    Carrie | https://carrieeliseandkho.com/

    02 . Aug . 2017
  38. adriana

    I love this! Ever since getting my site re-designed, I’ve been going back and adding related posts within each post, along with my widget. It helps with traffic a TON!

    02 . Aug . 2017
  39. Lisa

    Great reminders and items to keep on a checklist when writing a post. Sometimes I get so caught up in what I am writing and sharing that I forget the important role that SEO plays in it all.

    02 . Aug . 2017
  40. Emely Roman

    These are great points. Although I think you don’t have to always have to have a call to action. Sometimes it’s good to just provide great, free content to your readers.

    02 . Aug . 2017
  41. Nicole Green

    Ahh these tips are so helpful! I need to add a related posts widget to my site STAT so that I can get my bounce rate down.

    02 . Aug . 2017
  42. Bella

    Love this post girl, it is super helpful for people starting out. I think having good images is key with blogging.

    02 . Aug . 2017
  43. Jenny

    Yes to all of this! You totally hit the nail on the head.

    03 . Aug . 2017
  44. Rachel @ The Confused Millennial

    These are great tips! I totally agree with all of them! If a site isn’t easy to read and pretty i wont stay on it very long!

    03 . Aug . 2017
  45. Sydney

    Great tips. Thanks for sharing!

    03 . Aug . 2017
  46. Jenny

    Such great tips! There’s so much more involved in blogging than just “writing” posts right?

    03 . Aug . 2017
  47. Rachel Ritlop

    All of these are so important! Thanks for sharing!

    03 . Aug . 2017
  48. Southern & Style

    Love! I always try to make sure I share my blog across social media…now if only I could remember to re-share over and over again!

    xoxo, SS

    Southern and Style

    03 . Aug . 2017
  49. Taylor Mobley

    All of these things are SO important! I have seen a huge gain in traffic since inplementing all of these things!

    03 . Aug . 2017
  50. Whitney

    Yes to all of these things!!! These things are all so very important. The related posts plugin is one of my faves!

    03 . Aug . 2017
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    03 . Aug . 2017
  52. Tori

    CTAs are so important and everyone seems to forget them. Great post!

    Tori || Victori Media

    03 . Aug . 2017
  53. Oyinkan Ogunleye

    Social sharing buttons are imperative. It makes it easier for those who love your content to share it. Thanks for the awesome post!

    03 . Aug . 2017
  54. Sophie Mitchell

    Love this handy list! It’s always good to refer back to it each time 🙂

    03 . Aug . 2017
  55. Robert

    I already have all of these except I rarely have a call to action and I only use one picture per post. As a news blog, I don’t always have licenses to use relevant pictures and photos, which can be a problem. As for teh call for action, I don’t always know how to include one.

    03 . Aug . 2017
  56. Laila

    I’ve done a pretty good job with calls to action and subheadings in particular but I’m still struggling to get bright images into my posts! I just bought a new camera so hopefully that motivates me a little!

    04 . Aug . 2017
  57. Courtney CJ

    It is such a pet peeve of mine when I am ready to share a blog on Pinterest and there are no pinnable, vertical images. I have started using Pinterest in place of bookmarks and so while I may have loved the post, I don’t want to ruin the aesthetics of my board.

    04 . Aug . 2017
  58. Kayla

    SUBHEADINGSSSSSS! It’s so hard to read posts without them. All I see is a jumble of words and I click out so fast haha. Great tips!

    Kayla | kaylablogs.com

    04 . Aug . 2017
  59. Molly | Miss Molly Moon

    These are such great tips! It’s so important to think about what you’re including in your content before you post.

    Molly // Miss Molly Moon

    05 . Aug . 2017
  60. loauren

    Great list! It’s always good to read things like this, if even as just a refresher! Especially when things are super crazy or I feel uninspired.

    05 . Aug . 2017
  61. nicholle demag

    I find the pictures to be so important! I always spend time looking at peoples images!

    07 . Aug . 2017
  62. Alexis

    Great tips! As I build my content, I’m definitely trying to think of engaging call to actions, but it’s a struggle. Will definitely be referring back to this.

    08 . Aug . 2017
  63. Silvia

    These are all so true and so important! Still working on my posts but definitely have gotten better!

    10 . Aug . 2017
  64. borvest inkral

    I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it’s rare to see a nice blog like this one these days..


    14 . Aug . 2017

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