Secrets to Increasing your Instagram Following
In college, I mostly used Instagram as a social app to share photos of my weekend escapades. Little did I know that Instagram is actually a huge tool for businesses to help grow their audience. Instagram can offer a visual aspect to your brand, build a more personal relationship with followers, and allows you to engage with your demographic. I’ve gained 1000+ Instagram followers in six months since starting The Carly Collective. If you haven’t yet, You’ll want to take full advantage of all Instagram has to offer.
Do you feel like you’ve been taking all the right steps to build an Instagram following but still aren’t seeing any results? Be aware that building a following takes time, as well as a lot of effort. However, If used effectively Instagram can help take your brand to the next level.
Now, If you’re wondering how to use Instagram most effectively and want to increase engagement AND grow a massive following… continue reading:
A Compelling Caption
Although Instagram focuses on photos, your caption offers compelling insight into your brand as well. Your Instagram caption is a chance to pull followers in, engage with them, and eventually lead readers back to your blog.
In the beginning, I didn’t put much thought into my captions. I typically ran off whatever quote or popular lyrics were in my head at the time. Instead, use your Instagram caption to tell a story –a place to give followers the inside scoop. The perfect caption is typically around 3-4 sentences.
Formula for a great Instagram caption
Emotion (I feel… I am… etc.) + inside scoop + question = ✓
There are certain days and times that your photo will have more reach than others. According to research, the best days to post are Monday, Wednesday, and Friday. While the best time to post is 7-9pm.
But because every audience is different, your account may have a unique ‘peak’ time.
You can use an app, like Crowdfire, to find the perfect time for you to post.
You don’t need to be on Instagram 24/7 to have great engagement. I spend about 10 minutes a day liking photos, commenting on posts, and responding to comments. A little bit of your time can go a long way.
By being an active member of the Instagram community, people will want to connect with you and see what you have to offer. It also gives you a personality and helps define your brand more so.
I’ve also found success in Instagram pods. Instagram pods are a way to help other bloggers, as well as yourself, gain more attention. Every time a member posts a new picture, you like and comment on their post. This will increase their likes while bringing you attention too. Additionally, I’ve connected with so many awesome people through Instagram pods.
If you’d like to be a part of my newest Instagram pod, Blogger Babes, please follow me on Instagram and leave a comment on this post for me to add you!
Learn how to use Instagram effectively to build your brand. Continue reading: http://bit.ly/2oBq5Hp
This one is a no-brainer! If you have quality content, more people will want to follow so they can see more! Make sure your photos are clear, bright, and consistent.
Most photos I post go through multiple stages before making it to my Instagram page. A single photo can be edited multiple times, thoroughly checked that it fits with the theme of my page, and then strategically placed into a posting schedule.
If you don’t have a theme to your page, you can easily pick one out by typing “Instagram Themes” into the Pinterest search bar.
One of the biggest mistakes I made when first starting out was never using hashtags. Hashtags are a great way to reach new viewers and make your page more searchable. However, there is a right way and wrong way to use hashtags!
You don’t want to go overboard and end up pushing people away. While the maximum amount of hashtags Instagram lets you use is 30, aim for 8 to 15 hashtags. You should also use relevant and specific hashtags rather than trying to be too clever or vague.
Some of my favorite hashtags include
#pursuepretty #welltraveled #visualcrush #theeverygirl #photosinbetween #thatsdarling #thecollective
As of 2016, there are over 600 million monthly users on Instagram. Meaning… you have a large amount of users to market to and interest! Instagram is a great business tool and an honest way to gain a following, promote products, and become a successful influencer. Whether you’re at 100, 1,000, or 10,000 you too can use your Instagram to grow your business.
What Instagram objective do you hope to accomplish in the next month?
Like this post? Then don’t forget to share it! You may also want to take some time to look around and check out some of my other posts as well. You can discover more at The Carly Collective. Do you have a bloglovin’? Follow me.